OOH ADVERTISING -
FOCUS ART FAIR
A large-format poster was designed to capture the attention of London commuters and promote the 2025 edition of FOCUS Art Fair at Saatchi Gallery. The design highlights the fair’s celebration of contemporary art, showcasing artists and perspectives spanning East Asia to the Middle East.
2024 - 2025
Illustrator / Photoshop
LEAFLET DESIGN
2025
Illustrator / Photoshop
The leaflet design was created to capture the energy of contemporary art through bold colour and dynamic composition. It pairs an in-progress artwork image with clean, structured typography to ensure strong legibility in a fast-paced environment. Designed for display across central London stations, the layout required high contrast and precise preparation for large-format production.
WINE LABEL
2025
Illustrator / Photoshop
A bespoke wine label was designed for the FINGAISM × Domaine H collaboration, created exclusively for presentation at the FOCUS Art Fair London edition at the Saatchi Gallery. The design combines bold graphic elements with a refined contemporary aesthetic, reflecting FINGAISM’s artistic identity while highlighting the craftsmanship and heritage behind Domaine H’s winemaking.
TOTEM DESIGN -
FOCUS ART FAIR
Designed a large-format outdoor totem advertisement for FOCUS Art Fair London 2024 at the Saatchi Gallery. The design aimed to create strong street-level visibility through bold typography, high-contrast color, and a minimal visual hierarchy that aligned with the fair’s contemporary identity.
2024
Illustrator / Photoshop
