The design uses bold colour and dynamic composition to reflect the energy of contemporary art, combining an in-progress artwork image with clean structured typography to ensure clarity and legibility in a fast-paced commuter environment. Displayed across central London stations, the poster required high contrast and careful large-format production preparation. I developed the full visual system, including the typography and colour palette, ensuring the design met all technical requirements for backlit out-of-home (OOH) advertising.